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Trade promotion (marketing) : ウィキペディア英語版 | Trade promotion (marketing)
In business and marketing, “trade” refers to the relationship between manufacturers and retailers.〔"Business-Oriented Sales Promotions." University of Dayton. 08 Mar. 2007. Web. 07 Nov. 2010. .〕 Trade Promotion refers to marketing activities that are executed in retail between these two partners. Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more.〔"Trade Promotion." AllBusiness.com. D&B. Web. 11 Nov. 2010. .〕 Trade Promotions can offer several benefits to businesses. Retail stores can be an extremely competitive environment; trade promotions can help companies differentiate their products from the competition. Companies can utilize Trade Promotions to increase product visibility and brand awareness with consumers. Trade Promotions can also increase a product’s consumption rate, or the average quantity of a product used by consumers in a given time period. Furthermore, effective Trade Promotions can enlarge a product’s market segment penetration, or the product’s total sales in proportion to the category’s competition. Moreover, companies use Trade Promotions to improve distribution of their product(s) at retailers and strengthen relationships with retailers. Lastly, Trade Promotions can be leveraged to introduce new product launches into retail stores.〔Gummaraju, Kishor, Badri Narayanan, and Gunjan Anurag. Trade Promotions Management in the CPG Industry. Rep. Infosys, 2006. Print.〕 == Types of Trade Promotions == Types of Trade Promotions include:〔"Trade Promotion Best Practices." Demand Metric Analyst Perspectives. Analyst Perspectives Blog, 23 July 2008. Web. 11 Nov. 2010. .〕
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Trade promotion (marketing)」の詳細全文を読む
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